response—abilities. thoughts and ideas for a more responsible and meaningful design practice.
when i started my communication design studies i was very much aware of the fact that my future job would often consist of influencing others — and the line between guidance and manipulation is easily blurred. so for my master thesis, i really wanted to ask big questions: i wanted to find out how designers can take full responsibility — not only for their design results, but also in regards to their design methods, their design thinking, their teaching and ultimately their very own creative process. how can we employ empathy and humanity in all the creative work we do? and can designers actually change society for the better — or at least contribute to improvement?